Breaking the Ice with Your C-Suite: Let’s Talk About ROI on APMs (Member Resource)-Session Recording

Video Transcription

Video Summary

The session, presented by Rich Zorowitz of MedStar National Rehabilitation Network and Georgetown University, focused on engaging C-suite executives to implement value-based care models in the realm of physical medicine and rehabilitation (PM&R). The discussion highlighted the importance of understanding the financial motivations and the strategic goals of organizational leadership, emphasizing the necessity of using data to demonstrate potential cost savings and quality improvements.<br /><br />Cindy Moon, Vice President of Healthcare Payment and Delivery Reform, discussed the Medicare value-based care landscape, specifically alternative payment models (APMs) like Accountable Care Organizations (ACOs) and bundled payment models. She outlined opportunities and challenges for PM&R within these frameworks, noting the significance of aligning PM&R goals with the broader objectives of Medicare and other healthcare models. Moon underscored the need for PM&R professionals to actively engage in innovative care delivery changes to link outcomes to payment incentives.<br /><br />Panelists Mark Gruner, Hyekyong Kim, and Chris Standert shared experiences and strategies for influencing leadership decisions. They emphasized the necessity of aligning proposals with organizational objectives, gathering allies, understanding potential opposition, and effectively communicating the value of PM&R in preventing disability and reducing healthcare costs. It was also highlighted that establishing strong patient relationships and gathering patient feedback are critical components in demonstrating value to executives. The session concluded with an overview of newly developed toolkits aimed at guiding PM&R professionals in implementing value-based care in spine and stroke care, emphasizing the practical steps for engaging leadership and executing practice innovations.

Keywords

value-based care

physical medicine

rehabilitation

C-suite engagement

alternative payment models

Accountable Care Organizations

bundled payment models

healthcare payment reform

patient feedback

cost savings

quality improvements