Presentation of Awards and Plenary: The Science of Behaviour Change-Session Presentation

Video Transcription

Video Summary

In this video, two different speakers discuss the science of behavioral change. They highlight various cognitive biases and processes that impact decision-making and provide strategies for influencing behavior.<br /><br />The first speaker, Dr. Tali Sharot, focuses on the power of positive information and expectations. She explains that people are more likely to learn from positive information and have a bias towards positive expectations of the future. She suggests framing messages in a positive way, highlighting progress and rewards, as a more effective approach for behavior change. Dr. Sharot also emphasizes the importance of social incentives and agency. People tend to conform to the behavior of the majority and feel a sense of control when making choices. She also discusses the impact of stress on behavior and the importance of anticipating positive events for happiness. Overall, Dr. Sharot emphasizes the need to understand individual mental states and context in order to effectively change behavior.<br /><br />The second speaker explores biases and cognitive processes that affect decision-making. He discusses the role of anticipation in shaping our present feelings and proposes creating anticipatory events to increase happiness. The speaker also emphasizes the need to be aware of our brain's biases and mental states to make better decisions. He suggests focusing on progress and rewards instead of decline and negative information in order to encourage action. Additionally, the speaker recommends utilizing social incentives and highlighting what the majority are doing, as well as giving individuals a choice and considering their mental state. He concludes by stating that although being aware of biases doesn't make them go away, it can help direct behavior.<br /><br />Both speakers provide insights and strategies for understanding and influencing behavior, including the anchoring bias and recommendations for further reading on biases and decision-making.

Keywords

behavioral change

cognitive biases

decision-making

positive information

positive expectations

framing messages

social incentives

agency

anticipating positive events

individual mental states

anchoring bias